Presenting yourself online in 2020 with over 1.7 billion websites on the world wide web and over 4.5 billion people using the internet isn't an easy task. Technology is also evolving pretty quick and it's hard to keep up. More experts are joining the web to showcase their work, offer services & product and try to find new clients.
The purpose of your website
Why do people and companies have a website? The obvious reason is to be found online but with social media and the many job platform out there, not everyone has a website or regularly updates it.
We like to see that changed. Your website is your digital business card. And just like in real life, if you don't present yourself well it can impact your business. Everyone in business should be very well aware of that. The downside, however, is that a website isn't for everyone or easy to create. Even when you use great platform like Wix.com, Squarespace.com or WordPress builders like Divi. Many have found out that those tools can be overwhelming, take lots of energy and can be very time-consuming. So as a business owner, experts or anyone that is using the website for professional use, have a rock-solid website.
Thriving experts with performing and stunning websites.
So let's talk more about what a website can do for your business. Websites with a professional look, responsive design, clear messaging, content that speaks values, useful integrations and slick design will serve your business. Especially for those who are connecting with their audience online. Let's look at how experts benefit from a professionally designed website:
✅ Have a strong professional look and create stronger online visibility
Take full control of your business identity and how you present yourself online. Don't depend on algorithms and platforms but create your own strong marketing foundation. See your website as the front door of your shop or your business card. It needs to invite people in.
✅ Turn engaged people on social media into paying clients
Start conversations on social media and interact on a deeper level on your website. Use things like forms, quizzes to know more about your audience and turn those engage people into paying clients.
✅ Offer their services 24/7, even when you are asleep ;)
Instead of having your potential customer scrolling around on your social media page, make sure your services are easy to be found. Layout your services, your approach and let them sign up, apply or receive payments directly.
✅ Reach more people & potential clients outside existing networks
Go beyond LinkedIn, Facebook & Instagram and reach more people. Those networks are great conversation starters and search engines but if you want to reach more people you should broaden your opportunities and be easily searchable online.
The hard truth about under performing websites
Research shows that underperforming websites can lead to damaging the company credibility and decrease in client acquisition. Creating a website in 2020 is not about design but your website needs to work, especially on mobile. According to Forbes, research shows that more than half of the internet users won't recommend a business with poor design and user interface. Let's look at the list below what underperforming means
- The website is not responsive designed and hard to use on mobile.
- The text and images aren't engaging and. You will loose the attention
- The design is not helping the visitor in fact, it's confusing
- Call to actions are used too often and it's not clear what the visitor needs to do
- It's a lot about you and your business, but lacking info about what's in it for the visitor
- Forms, clicks and pages are not working and it's hard to get in touch
This list is way much longer, but I'm sure you get the point. Underperforming websites can lead to users to seek out alternative options and that's bad for business.
How about your website?
You might rather stick to what you are doing right now because it seems to do the job but that doesn't help you grow your business in the future.
Ask yourself when is the last time you had a deeper look at your website? And is it still up to date and representing your business?
If you are not 100% sure or satisfied with the answer to those question - you want to consider a redesign or have an expert look at it. Please use this and if you have any questions, feel free to message us.
Founder Start Digital - Website for Experts
With over 5 years experience in digital marketing and design she is combining her skills and knowledge to help experts building a effective digital foundation.