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This course is designed for entrepreneurs and business owners who already have a website or are about to create their first website for their business.
Creating a website is time-consuming time, it can be very frustrating and if you like to hire someone you might pay a high price. Some entrepreneurs like to give it a chance and want to build their own website. You can make a website from scratch or use a template. In both situations you want to take the right steps so your website is not only stunning but effective for your business.
This course is €250 euros incl. VAT.
The first step is to define why you need a website and what your website can do for your business. From there we create ideal client personas and your unique value proposition. We finish this module with effective descriptions of you products and/or services. At the end of the module you have a clear idea of what your website should include and a strong foundation for future marketing messages.
The content of your website is more important than the design itself. This is why we first focus creating effective website texts before we touch the design. In this module you will learn how to write the text for your website and for each page. We show you how to write text for your sales pages, the homepage and other pages like an about page.
A picture says more than a 1000 words. It's not only a famous saying but also very true. During this course we teach you where you can find good images and how you select images for your website.
In this part of the course we show you how to chose a design that works for your business website. Our goal is to choose a design that's not only stunning but help your business reach it's goals.
We also share some key website design principles and talk about fonts & branding. We finish this module with how you can add your content effectively to your website.
The final module of the course is a deep dive into digital marketing tips & hacks.
We talk about how you can apply some basic SEO principles for both text and images, create a meta tag description and what analytic tools you want to connect to your website.
We created this course to help you entrepreneurs to build your own website for your business. We also want to give you the opportunity to brainstorm and discuss your work.
We will have two 1:1 moments during the course where we talk about your progress and help you with further questions you might have.
Pierre Alexandre - Finance Expert & M&A advisorYes, Join the course!